Panasonic Corporation is one of the largest electronic product manufacturers in the world, comprised of over 680 companies. It manufactures and markets a wide range of products under the Panasonic brand to enhance and enrich lifestyles all around the globe.
Since its inception in 1918, Panasonic has been committed to the mission of contributing to and enriching the progress and development of our society, by collaborating with Panasonic Corporation to offer solutions for comfortable living.
Our global brand statement, ‘Panasonic ideas for life’, is our pledge to our customers. We will continue to devote ourselves to providing products and solutions that truly are ‘ideas for life,’ through our state-of-the-art technology and the dedication of our employees.
Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding.
We will make the ‘environment’ central to all of our business activities and take the lead in promoting the ‘Green Revolution’ which is taking place around the world for the next generation. Specifically, we will work to realize our vision with these two ‘innovations.’
Our Basic Business Philosophy (BBP) helps us determine our objectives, our approach to business activities, and the general direction of our company. This philosophy comprises the Basic Management Objective, Company Creed and Seven Principles. Together these guidelines serve as a compass, helping us set and maintain the right direction for our business. Our Basic Business Philosophy is timeless and remains valid regardless of where our business takes us.