Panasonic Batteries

May 26, 2011
Panasonic Corporation
Fujisawa City
Accenture
Mitsui & Co., Ltd.
Mitsui Fudosan Co., Ltd.
Nihon Sekkei, Inc.
ORIX Corporation
PanaHome Corporation
Sumitomo Trust & Banking Co., Ltd.
Tokyo Gas Co., Ltd.

Nine Leading Companies and Fujisawa City to Collaborate on Sustainable Smart Town Project

‘Fujisawa Sustainable Smart Town’ will Lead the World by Installing Solar Panels and

Home-use Storage Batteries in Every Household

The Business Partnership will Capitalize on the Strengths of Each Company

to Realize a Comfortable Lifestyle with a New Level of Safety and Security

Tokyo, Japan - Panasonic Corporation and eight other companies that are

spearheading advanced environmental initiatives through eco-conscious urban

development and smart city projects today announced they will work together to

implement a smart town concept called “Fujisawa Sustainable Smart Town (Fujisawa

SST)” which showcases Panasonic’s “entire solutions” business model in full scale to the

world. The city of Fujisawa, in cooperation with the surrounding regions, will also

participate in the efforts to globally promote Fujisawa SST as a model project of an

environmentally-minded city in action.

The eight leading companies are Accenture, Mitsui & Co., Ltd., Mitsui Fudosan Co., Ltd.,

Nihon Sekkei, Inc., ORIX Corporation, PanaHome Corporation, Sumitomo Trust &

Banking Co., Ltd. and Tokyo Gas., Ltd. in alphabetical order.

Panasonic and Fujisawa City in Kanagawa Prefecture, situated about 50 km west of

Tokyo, reached a basic agreement last year to build a smart town on the vacant lot of

Panasonic’s former factory site as they announced on November 17, 2010. With an aim

to open the new town in the fiscal year ending in March 2014, the business partnership

of these nine companies and one city will collaborate to build an innovative smart town

deploying services and energy systems based on Panasonic’s Eco Ideas for green

lifestyles. The developers, manufacturers and service providers will work closely

together throughout every phase of the project, from the master planning stage to actual

operation of the town that will have about 1,000 households.

Panasonic will apply its “comprehensive solutions for the entire house, entire building

and entire town” to Fujisawa SST, combining its energy technologies and a safe and

secure environment. The company will effectively create an advanced model of a town

demonstrating efficient use of energy by promoting widespread use of energy-saving

devices and proposing new solutions that integrate measures for energy creation,

storage and management. Specifically, the company plans to preinstall its solar power

generation systems and home-use storage battery systems across the town, including

homes, various facilities and public zones, which would be the first of its kind in the

world. Panasonic intends to replicate Fujisawa SST as a business model in other parts

of Japan and overseas.

■Roles and Responsibilities for Each Business Partner

The partners of the Fujisawa SST project will lay out plans to carry out their

responsibilities for materializing the concept described in the following pages.

Accenture

• Creates the smart town concept, and design and promote the service model.

• Supports construction of a smart town platform in light of global trends.

• Supports overseas expansion and marketing by using its experience in smart city

and grid projects abroad.

Mitsui & Co., Ltd.

• Builds infrastructure and develop city blocks and real estate from a global

perspective.

• Provides energy management services, taking trends of smart cities overseas into

consideration.

Mitsui Fudosan Co., Ltd. / Mitsui Fudosan Residential Co., Ltd.

• Develops infrastructure entailed by the development projects such as land

readjustment.

• Participates in the sales of residential homes and lots.

• Formulates planning, design, and development rules for building the town.

• Formulates service frameworks for operation and maintenance of the town.

Nihon Sekkei, Inc.

• Creates plan for optimal deployment of new energy devices and corresponding

space design.

• Proposes a landscape design appropriate for a smart town.

• Formulates town guidelines, etc. for the maintenance of the smart town.

ORIX Corporation

• Considers a one-stop service business that provides a variety of services that will

increase the value of the town and an eco-conscious, comfortable and safe

-morelifestyle.

• Creates a low carbon footprint town through mobility sharing.

PanaHome Corporation

• Develops infrastructure entailed by the development projects such as land

readjustment.

• Participates in the sales of residential homes and lots.

• Formulates planning, design and development rules for building the town.

• Creates a framework for service business aimed at operation and maintenance of

the town.

Sumitomo Trust & Banking Co., Ltd.

• Designs smart town evaluation indicators (to determine environmental real estate

values).

• Plans environmentally-conscious loans designed exclusively for the Fujisawa

SST.

• Provides town cards, account settlement services and eco-point management to

support an eco-conscious, comfortable lifestyle for the inhabitants.

Provides leasing and financing programs (for secondary batteries, etc).

Tokyo Gas Co., Ltd.

• Introduces its latest “Ene-Farm” household fuel cell systems.

• Proposes ideas for ecologically-sound and comfortable living by utilizing Ene-

Farm.

• Promotes smart energy networks.

■ Media Contacts:

Global Public Relations Office

Panasonic Corporation.

Tel: 03-6403-3040 Fax: 03-3436-6766

Panasonic News Bureau

Tel: 03-3542-6205 Fax: 03-3542-9018