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| COUNTERFEIT |
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Over the last five years counterfeit has become a real threat to the European Market. The European trade has seen a 1000% increase
in the amount of counterfeited products coming into the European Union in the last five years.
In 2003, European customs seized 100 million counterfeited items compared to only 10 million in 1998. The Panasonic Batteries
business regularly faces counterfeit products of mainly Chinese origin.
Recently, Panasonic has seen an increased import of counterfeit and look-alike (Panasonic) batteries in Europe. In addition
to this being an illegal form of trade, other risks may occur such as brand image and loss sales risk (due to confusion with
customers and low quality of these batteries), but also health and safety risks (some batteries being unsafe) and even public
risks (banned substances in batteries which may be harmful to the environment).
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| Read more |
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 Commission and Member States step up action against counterfeiting and piracy |
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