About Panasonic

A better life, a better world

Panasonic is committed to creating a better life and a better world, continuously contributing to the evolution of society and to the happiness of people around the globe.


The times have changed. Our intentions have not.

It all began 100 years ago. Panasonic’s history started from the thought “We wish we could use lights and appliances at the same time.” And now, our principle of adding a little more brightness to our lives remains unchanged. As our second century dawns, we’re ready.

Panasonic was founded in 1918 by Konosuke Matsushita. That year,Panasonic introduced an improved attachment plug, which allowed people to power an electrical appliance from a light socket. Next was a double cluster socket that made it possible to power lights and appliances from a single source. Our principles of making life ever more comfortable originated from these small ideas.

Panasonic’s 100th anniversary is upon us. To address the changing times, we continue to develop the products of the future worldwide, always cherishing the principles our founder defined for us one century ago.

A century of reliability

A century of reliability

Since our founding in 1918, Panasonic has been dedicated to improving people’s lives and to helping society progress. We are now celebrating our 100th anniversary, thanks to all of our customers’ support. At Panasonic, we will continue to challenge ourselves, with unchanged hearts, as we aspire to “A Better Life, A Better World”.

Bring Magic Alive

Batteries are perceived as little magical instruments that give power to different appliances. With its technical expertise, Panasonic wants to make the magic tangible.That’s why we have chosen the theme “Bring Magic Alive” for the 100 Years Anniversary campaign of Panasonic Batteries. To highlight the magic even more, Panasonic Energy Europe is proud to announce the official partnership with Cirque du Soleil®.

Panasonic Energy Europe, your professional battery partner

Panasonic Energy Europe is the European headquarter for consumer batteries and responsible for marketing, sales and distribution of consumer batteries for the whole of Europe. Panasonic Energy Europe is an important division of the Japanese company Panasonic Corporation, which is one of the largest and leading electronic product manufacturers in the world.

Since our foundation in 1918 Panasonic is recognized as an energetic, creative and proactive organization that consistently aims to exceed its customer’s expectations, to translate its vision into providing products and solutions based on ideas that will enrich people’s lives around the world through innovative thinking.

Our Mission

“Being a leader in the consumer battery category, our team is passionate to bring as a trusted partner, expertise and superior solutions to our individual customers to achieve their specific business needs. Our ultimate reward is to put a smile on the consumer’s face as they enjoy our top performing products.”

Consumer understanding

Expert in category management

Top class supply chain management

100% dedicated Sales & marketing organization covering total Europe

Panasonic Energy Europe,
100% dedicated to batteries

Local manufacturing
Panasonic has factories in Belgium (Tessenderlo) and Poland (Gniezno), which produce more than a billion batteries each year, starting from the creation of the battery can, to labelling of finished products, packing and automatic palletization.

These two factories guarantee:
  • local flexibility and short delivery times,
  • in line with EU quality and environmental standards.

Efficient distribution all over Europe
With a European distribution centre in Belgium and a Hub for Eastern Europe in Poland, Panasonic can ensure:
  • a full European coverage,
  • top class supply chain management and
  • integrated logistics and sales support