An interactive online competition where people have to build the biggest online web: that's the European co-promotion campaign between Panasonic Energy Europe and the new Spider-Man: Homecoming movie. The winner gets a city trip for 4 to Peter Parker's hometown, New York.
Creating and expanding the web
Every competitor can sign up via spiderman.panasonic-batteries.com.
- Fill in the form of register via Facebook
- Upload your photo
- Invite your friends or family by entering their e-mail address or invite them via social media
- The more friends in your web, the more chance at an amazing city trip to New York
Contestants have to invite friends and family via email or social media to join and create their own spider web. The person who “catches” the most people in his or her web, will win a city trip to New York for 4 people. The competition will run till the end of December. Runners-up receive several fun Panasonic/Spider-Man: Homecoming-themed prizes.
In more than 30 European countries, there is a wide range of eye-catching POS materials in stores. Also the packaging for Panasonic Batteries is illustrated with the Spider-Man: Homecoming theme. Each themed pack of Evolta, Pro Power and Everyday Power batteries comes with a special advantage of free batteries.
Spider-Man: Homecoming, the movie
Spider-Man: Homecoming tells the story about a young Peter Parker/Spider-Man, played by Tom Holland, who begins to navigate his newfound identity as the web-slinging super hero. Thrilled by his experience with the Avengers, Peter returns home, where he lives with his Aunt May (Marisa Tomei), under the watchful eye of his new mentor Tony Stark (Robert Downey, Jr.). Peter tries to fall back into his normal daily routine – distracted by thoughts of proving himself to be more than just your friendly neighborhood Spider-Man – but when the Vulture (Michael Keaton) emerges as a new villain, everything that Peter holds most important will be threatened. The movie plays in all theatres since July 2017. The online competition runs until 31 December 2017. The competition rules can be found here.